What Are Prime Video Ads?

Amazon Prime members are some of the most valuable audiences online—loyal customers with high shopping frequency and purchasing power. By running campaigns through Primal Ads, you gain access to these highly engaged viewers, allowing your ads to reach people who are already familiar with and invested in the Amazon ecosystem.

Unlike other platforms, Prime Video Ads leverage Amazon’s deep data to give you unmatched insight into how viewers are interacting with your ads. Since these viewers are logged into their Amazon accounts, you can track key metrics like detail page views, add-to-carts, purchases, and new-to-brand customers. This helps you better understand what’s working and where to optimize, all within a seamless reporting system.

Prime Video Ads allow for precision targeting based on Amazon’s extensive shopper data. Reach customers who have recently searched for relevant products, visited competitor pages, or browsed within your category. This level of detailed targeting ensures your ads are seen by the most relevant audience, and Primal Ads simplifies the process of building these hyper-targeted campaigns.

Whether viewers are watching on their smart TVs, laptops, tablets, or smartphones, Prime Video Ads deliver across all devices. This cross-device reach ensures that your brand stays in front of your audience wherever they are. Primal Ads helps streamline this process, ensuring your campaigns are optimized for maximum visibility across all screens.

Prime Video Ads appear alongside premium, curated content on Amazon Prime Video, ensuring your brand is seen in a trusted, high-quality environment. By running your campaigns through a secure platform like Primal Ads, you’re guaranteed that your ads will be displayed in safe and brand-appropriate settings

Compared to other streaming platforms, Prime Video Ads offer lower CPMs (cost per thousand impressions), making them a cost-effective choice for advertisers. This means you can stretch your ad spend further while reaching an engaged audience. Primal Ads allows you to capitalize on these lower CPMs while maintaining full control over your campaign performance.

Prime Video Ads come with robust reporting tools, providing access to over 70 performance metrics. Whether you’re tracking impressions, engagement, or sales, you’ll be able to make data-driven decisions in real time. Primal Ads enhances this experience with easy-to-use dashboards, giving you complete visibility into your campaign’s effectiveness and allowing for quick adjustments

Gain access to Amazon’s proprietary data reports, including insights into New-to-Brand sales, customer journey data, and comprehensive performance metrics. These reports give you a clearer understanding of how your ads impact customer behavior, helping you refine your campaigns for greater success over time. With Primal Ads, these valuable insights are delivered seamlessly through the platform.