Effortless Campaign Creation
Whether you're an advertising veteran or new to video ads, Primal Ads makes it simple to create and manage Prime Video Ads. You don’t need to be an expert—our intuitive platform guides you through each step:
Register Your Brand
Quickly set up your account and gain access to Amazon Prime Video Ads.Upload Your Video Ad
Easily upload your creative and get ready to showcase your message to millions.
Create Targeted Audiences
Use Amazon’s first-party shopper data to build highly relevant audience segments, targeting the right customers with precision.
Set Your Budget
Choose a budget that aligns with your goals, and launch your campaign with confidence.
With Primal Ads, campaign creation is fast, intuitive, and designed to help you drive results.
Access to Exclusive Prime Video Inventory
Gain direct access to one of the largest and most engaged streaming audiences in the world—Amazon Prime Video. Primal Ads unlocks this premium ad inventory, allowing your brand to:
- Reach millions of Amazon Prime viewers who are actively shopping on Amazon.
- Benefit from lower CPM rates compared to other streaming platforms, ensuring your budget goes further.
- Show your ads alongside premium content, guaranteeing a trusted, brand-safe environment for your campaigns.
Audience Details
Audience Name
Pinpoint Precision with Advanced Targeting
Primal Ads gives you access to Amazon’s vast first-party shopper data, which allows you to build hyper-targeted campaigns based on real-time behaviors and interests. With our simplified audience creation, you can:
- Target Specific Keywords
Reach shoppers who have searched for specific products on Amazon in the last 7 days. - Competitor Product Page Visitors
Show ads to customers who have viewed competitor products in the past 14 days. - Category Shoppers
Engage potential customers actively browsing your product category. - Re-Engage Cart Abandoners
Target customers who added your product to their cart but haven’t completed the purchase.
With Primal Ads, creating detailed, relevant audiences is easy and effective—ensuring your message is seen by those who matter most.
Pinpoint Precision with Advanced Targeting
Primal Ads gives you access to Amazon’s vast first-party shopper data, which allows you to build hyper-targeted campaigns based on real-time behaviors and interests. With our simplified audience creation, you can:
- Competitor Product Page Visitors
Show ads to customers who have viewed competitor products in the past 14 days. - Category Shoppers
Engage potential customers actively browsing your product category. - Re-Engage Cart Abandoners
Target customers who added your product to their cart but haven’t completed the purchase.
With Primal Ads, creating detailed, relevant audiences is easy and effective—ensuring your message is seen by those who matter most.
Pinpoint Precision with Advanced Targeting
Primal Ads gives you access to Amazon’s vast first-party shopper data, which allows you to build hyper-targeted campaigns based on real-time behaviors and interests. With our simplified audience creation, you can:
- Target Specific Keywords
Reach shoppers who have searched for specific products on Amazon in the last 7 days. - Category Shoppers
Engage potential customers actively browsing your product category. - Re-Engage Cart Abandoners
Target customers who added your product to their cart but haven’t completed the purchase.
With Primal Ads, creating detailed, relevant audiences is easy and effective—ensuring your message is seen by those who matter most.
Pinpoint Precision with Advanced Targeting
Primal Ads gives you access to Amazon’s vast first-party shopper data, which allows you to build hyper-targeted campaigns based on real-time behaviors and interests. With our simplified audience creation, you can:
- Target Specific Keywords
Reach shoppers who have searched for specific products on Amazon in the last 7 days. - Competitor Product Page Visitors
Show ads to customers who have viewed competitor products in the past 14 days. - Re-Engage Cart Abandoners
Target customers who added your product to their cart but haven’t completed the purchase.
With Primal Ads, creating detailed, relevant audiences is easy and effective—ensuring your message is seen by those who matter most.
Pinpoint Precision with Advanced Targeting
Primal Ads gives you access to Amazon’s vast first-party shopper data, which allows you to build hyper-targeted campaigns based on real-time behaviors and interests. With our simplified audience creation, you can:
- Target Specific Keywords
Reach shoppers who have searched for specific products on Amazon in the last 7 days. - Competitor Product Page Visitors
Show ads to customers who have viewed competitor products in the past 14 days. - Category Shoppers
Engage potential customers actively browsing your product category. - Re-Engage Cart Abandoners
Target customers who added your product to their cart but haven’t completed the purchase.
With Primal Ads, creating detailed, relevant audiences is easy and effective—ensuring your message is seen by those who matter most.
Data-Driven Insights in Real Time
Data-driven decisions are key to any successful campaign. With Primal Ads, you’ll have access to advanced reporting tools that provide deep insights into your campaign’s performance. Track over 70 metrics in real time, including:
- Impressions
- Cumulative Reach
- Video Completion Rate
- Detail Page Views
- Add-to-Carts
- Purchases
- New-to-Brand Customers
- Total ROAS (Return on Ad Spend)
- New-to-Brand Purchases
These insights allow you to monitor the entire customer journey and make data-driven adjustments to improve performance. With Primal Ads, you’ll always know what’s working and where there’s room to optimize.
Dashboard
Brands
Manuka Prima Bran...
ABC Brands
Features for Agencies
Managing multiple clients? Primal Ads is built with agencies in mind, offering a suite of tools designed to streamline campaign management, reporting, and billing for agencies.
- Empower Clients with Real-Time Reporting
Keep your clients informed by giving them seamless access to live performance metrics, allowing them to track progress whenever they need. - Streamlined Billing for Maximum Efficiency
Let us handle all billing processes—from media spend to platform fees—so you can stay focused on delivering results instead of dealing with logistics. - Maximize Revenue with Agency Fees
Easily add your own management fees on top of media spend, generating additional revenue while we handle all billing and payments. - Centralized Management for Multiple Brands
Effortlessly manage all your clients from one platform, ensuring you maintain complete control over every campaign, from creation to reporting.
Features for Agencies
Managing multiple clients? Primal Ads is built with agencies in mind, offering a suite of tools designed to streamline campaign management, reporting, and billing for agencies.
- Streamlined Billing for Maximum Efficience
Let us handle all billing processes—from media spend to platform fees—so you can stay focused on delivering results instead of dealing with logistics. - Maximize Revenue with Agency Fees
Easily add your own management fees on top of media spend, generating additional revenue while we handle all billing and payments. - Centralized Management for Multiple Brands
Effortlessly manage all your clients from one platform, ensuring you maintain complete control over every campaign, from creation to reporting.
Features for Agencies
Managing multiple clients? Primal Ads is built with agencies in mind, offering a suite of tools designed to streamline campaign management, reporting, and billing for agencies.
- Empower Clients with Real-Time Reporting
Keep your clients informed by giving them seamless access to live performance metrics, allowing them to track progress whenever they need. - Maximize Revenue with Agency Fees
Easily add your own management fees on top of media spend, generating additional revenue while we handle all billing and payments. - Centralized Management for Multiple Brands
Effortlessly manage all your clients from one platform, ensuring you maintain complete control over every campaign, from creation to reporting.
Features for Agencies
Managing multiple clients? Primal Ads is built with agencies in mind, offering a suite of tools designed to streamline campaign management, reporting, and billing for agencies.
- Empower Clients with Real-Time Reporting
Keep your clients informed by giving them seamless access to live performance metrics, allowing them to track progress whenever they need. - Streamlined Billing for Maximum Efficience
Let us handle all billing processes—from media spend to platform fees—so you can stay focused on delivering results instead of dealing with logistics. - Centralized Management for Multiple Brands
Effortlessly manage all your clients from one platform, ensuring you maintain complete control over every campaign, from creation to reporting.
Features for Agencies
Managing multiple clients? Primal Ads is built with agencies in mind, offering a suite of tools designed to streamline campaign management, reporting, and billing for agencies.
- Empower Clients with Real-Time Reporting
Keep your clients informed by giving them seamless access to live performance metrics, allowing them to track progress whenever they need. - Streamlined Billing for Maximum Efficiency
Let us handle all billing processes—from media spend to platform fees—so you can stay focused on delivering results instead of dealing with logistics. - Maximize Revenue with Agency Fees
Easily add your own management fees on top of media spend, generating additional revenue while we handle all billing and payments.
Pinpoint Precision with Advanced Targeting
Primal Ads gives you access to Amazon’s vast first-party shopper data, which allows you to build hyper-targeted campaigns based on real-time behaviors and interests. With our simplified audience creation, you can:
- Target Specific Keywords
Reach shoppers who have searched for specific products on Amazon in the last 7 days. - Competitor Product Page Visitors
Show ads to customers who have viewed competitor products in the past 14 days. - Category Shoppers
Engage potential customers actively browsing your product category. - Re-Engage Cart Abandoners
Target customers who added your product to their cart but haven’t completed the purchase.
With Primal Ads, creating detailed, relevant audiences is easy and effective—ensuring your message is seen by those who matter most.
Pinpoint Precision with Advanced Targeting
Primal Ads gives you access to Amazon’s vast first-party shopper data, which allows you to build hyper-targeted campaigns based on real-time behaviors and interests. With our simplified audience creation, you can:
- Target Specific Keywords
Reach shoppers who have searched for specific products on Amazon in the last 7 days. - Competitor Product Page Visitors
Show ads to customers who have viewed competitor products in the past 14 days. - Category Shoppers
Engage potential customers actively browsing your product category. - Re-Engage Cart Abandoners
Target customers who added your product to their cart but haven’t completed the purchase.
With Primal Ads, creating detailed, relevant audiences is easy and effective—ensuring your message is seen by those who matter most.
Why Choose Primal Ads?
Primal Ads simplifies the entire process of running Prime Video Ads, offering a platform that is both powerful and user-friendly. Whether you’re a brand looking to grow or an agency managing multiple clients, here’s why Primal Ads stands out:
Effortless Campaign Management
Launch campaigns in just a few clicks, with intuitive tools that streamline audience creation, budgeting, and reporting.
Unlock Exclusive Amazon Prime Video Inventory
Gain unparalleled access to Prime Video Ads, reaching millions of engaged viewers on one of the world’s most valuable streaming platforms.
Pinpoint Precision with Advanced Targeting
Leverage Amazon’s first-party shopper data to build hyper-targeted campaigns, ensuring your message reaches the right audience at the right time.
Data-Driven Insights in Real Time
Track performance with over 70 metrics, empowering you to make adjustments on the fly and maximize ROI.
Agency-Centric Features for Seamless Management
Effortlessly manage multiple clients, add service fees, and give clients real-time access to their campaign performance, all from one powerful platform.