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What’s Included in Your Monthly Subscription?

CheckCircle Access to Prime Video Ad Inventory

Reach millions of highly engaged Amazon Prime viewers through exclusive ad-supported inventory. Prime Video Ads put your brand in front of customers who are already familiar with and actively shopping on Amazon.

CheckCircle Advanced Audience Targeting

Leverage Amazon’s powerful first-party shopper data to build custom audiences that align with your campaign goals. Target customers based on search behavior, competitor visits, and product interactions for maximum relevance.

CheckCircle Real-Time Reporting and Analytics

Monitor your campaigns with over 70 metrics, including impressions, add-to-carts, purchases, and new-to-brand customers. Primal Ads provides detailed, real-time insights so you can optimize your ads on the go.

CheckCircle Agency Management Features

For agencies managing multiple clients, Primal Ads offers features like client invitations, billing management, and the ability to add your own service fees. Focus on strategy while we handle the operational aspects.

CPM Billing: Costs and Delivery Fees

At Primal Ads, all costs are integrated into a transparent CPM (Cost Per Thousand Impressions) model, making it easy to understand and manage your advertising spend.

CPM Costs and Delivery Fees*

There is a built in 7.5% Amazon Media Fee associated with:

  • Amazon First Party Shopper Data for precise audience targeting
  • Amazon DSP platform use for delivering your ads
  • Operational, data handling, and media acquisition fees 
    These costs are included within the CPM rate, providing transparency and simplicity in your billing. The percentage of certain fees may vary based on ad spend, but there are no hidden charges—everything is integrated into a single CPM cost.

Additionally, Amazon may offer incentives or rebates based on media spend, which helps us maintain competitive pricing and optimize efficiency as your budget increases. This ensures you’re getting the best possible value for your campaigns.

Features for Agencies

Primal Ads is designed to support agencies in managing their client’s campaigns while maintaining transparency and control. Key features for agencies include:

  • Manage Multiple Brands 
    Easily manage multiple clients or brands within a single Primal Ads account. This allows you to centralize your operations and streamline campaign oversight across all accounts.
  • Invite Clients

    Agencies can invite their clients to the platform to view campaign performance, keeping them informed and engaged with real-time reporting.
  • Add Agency Fees

    Agencies can include their own management fees on top of the media spend, creating an additional revenue stream. Primal Ads handles the billing for you, collecting both the platform and media spend fees, as well as your agency fees, then remitting them to you at the end of each month.
  • No Risk of Fronting Media Spend

    There’s no need to front media costs for your clients—Primal Ads handles all billing directly, ensuring you get paid on time while we manage the logistics of the media spend.